100% Job Oriented Training

Basic Digital Marketing

Digital Expert is one of the best Digital Marketing Agency and Training Center in India. So you got complete industry exposure during the training from the Team Digital Expert. We provide you 100% practical approach during the training. And you are able to do all the things very effectively in your career.

Digital Expert provide you 100% Online Business and Job oriented Training for your success

  • Are you want to start Job Quickly?
  • Are you running business and want to grow it effectively ?
  • Are you planning for startup ?
  • Are you planning for Work from Home or Online Work ?

If yes…. Then Join us to get solved all your query

Basic Digital Marketing Syllabus

Module 1

Fundamental of Digital Marketing

  • What is Online Marketing/Digital Marketing?
  • Importance of Digital Marketing
  • How Online Marketing Works?
  • Preface of Online Marketing.
  • Significance of SEO
  • Main Search Engine
  • How Search Engine Works? 

Module 2

Search Engine Optimization SEO

  • What is SEO? Why SEO so important for Search Engine?
  • Different types of Keyword.
  • Technique for 100+ Keyword Planning
  • How Search Engine Works? Major Functions of Search Engine.
  • Types of Back links
  • Google Trends & Insights
  • Page Rank Checking and Planning
  • Case Study of White Hat SEO
  • Case Study of Black Hat SEO

Module 3

On Page Optimization Technique in SEO

  • Understanding On Page Optimization
  • Site Analysis
  • Keyword Analysis
  • Meta Tag Development
  • Canonical Implementation
  • Creating Site Map
  • Creating Robots File
  • Optimizing SEO Content / Duplicate Contents
  • Keyword Density
  • Internal Linking
  • Image Optimization and Management

Module 4

Off Page Optimization Technique in SEO

  • Directory Submission
  • PPT / PDF Submission
  • Google Map Creation
  • Social Book Marking and Submission
  • Article Submission
  • Press Release & Forum Submission
  • Classified Submission
  • Business Local Listing
  • Blog Commenting
  • RSS Creation & Submission
  • Understanding Google Tools like Google Analytics, Google Web Master, Google Adword

Module 5

Search Engine Marketing SEM/PPC/AdWord

  • Plan and Run Ad word campaign & Generate Leads
  • Understanding Advertising Goals
  • Keyword Research 
  • Creating Campaign, Ad Group & Optimization
  • Biding Strategy & Technique
  • Campaign Reporting, Billing and Accounts
  • Understanding PPC- Pay Per Click
  • Landing Page Creation
  • Understanding all types of Advertisement Strategy and Implement it Effectively
  • Re targeting and Leads Generation for Business/ Goal Success

Module 6

Social Media Marketing Planning

  • Social Media Marketing with Facebook / LinkedIn / Twitter / Instagram / Google Etc
  • Creating Strong Profiles/ Pages / Groups
  • Product Brand Promotion Activities
  • Using Marketing Apps and Plugins
  • Branding and Lead Generation
  • Database Management
  • Lead Re Targeting for Success
  • Hash Tag Implementation and URL Submission
  • Turning Social Media into Money Making Tools

Module 7

Facebook Business Page Creation & Marketing

Facebook Business Page Creation & Marketing
  • Page Creation
  • Connect your business to WhatsApp
  • Create your username
  • Add your business details
  • Logo and Cover page image updation
  • Invite an audience
  • Promotion & Boost your post

Module 8

Instagram Profile Management & Marketing

Instagram Profile Management & Marketing
  • Page Creation
  • Create your username
  • Add your business details
  • Logo and Cover page image updation
  • Promotion & Boost your post

Module 9

Twitter Page Handle and marketing

Twitter Page Handle and marketing
  • Page Creation
  • Create your username
  • Add your business details
  • Logo and Cover page image updation
  • Promotion & Boost your post

Module 10

Linkedin Profile Management

  • Our LinkedIn Profile
  • Management services include building professional relationships, generating leads, gaining insights and building online communities
  • LinkedIn connections and groups
  • Target network identification and influencing
  • Audience Management and Networking

Module 11

Affiliate Marketing for Passive Earning

  • What is Affiliate Marketing?
  • Product and Service Marketing
  • Become an Affiliate Marketer for Assure Passive Earning
  • How to Sell Products or Services through Other Website
  • Understanding Affiliate Marketing and become registered affiliate marketer  for Amazon/Flipkart/Snapdeal and other Agencies
  • Start Passive earning from Affiliate Marketing
  • Practical Knowledge about earning online by referrals

Module 12

Web Analytics and Traffic Management

  • Setting up Goals and Tracking
  • E commerce Tracking
  • Traffic Tracking & Analysis
  • Creating Funnels

Module 13

Email Marketing / Auto Mail Delivery

  • Implementing effective email campaigns
  • How to create a HTML Email
  • Designing Principal for Email Newsletters
  • Choosing the right Partners

Module 14

Video Marketing-Branding & Lead Generation on Youtube

  • Video Creation
  • Uploading and Managing Videos
  • Optimizing Videos for Search Engine/  SEO for Videos
  • Creating Channels & Promoting Videos
  • Brand promotions through YouTube
  • Advertising on YouTube 
  • Generate Leads, Do Brand Building, Make Videos and Ads on YouTube 

Module 15

Video Management - Recording, Editing, Voice

  • Video Shooting
  • Video Editing 
  • Voice Over for Videos
  • Thumbnails Designing and Integration
  • Image and Video Integration in Other Video
  • Video Cropping, Join, Merge more than one video and finalizing Complete Video
  • Starts Passive earning from YouTube 

Module 16

Blogging for Passive Earning

  • Understanding Blog and Their benefits
  • Creating Blog on WordPress/Blogger
  • Designing Money oriented Blog
  • Targeting the clients and grow blog
  • Geo Targeting for Blog
  • Keyword Planning and Implementation for Blog
  • Implement Multiple Application for Blog with Case Studies

Module 17

Fundamental of Ad sense for Passive Earning

  • What is Ad sense ?
  • Understand and Plan Ad sense for Your Own Website/Blog
  • How to get approval for Google Ad sense
  • Understand the rules for Blogging
  • Placing Ads on your Blog/Website
  • Learn to Earn Money through Ad sense