What Is Social Media Marketing?

Social Media Marketing?

“Social media marketing is the use of social media platforms and social networks to market a company’s products and services with their respected audience.”

But with this definition, we missing something really important. Let’s make it more simple and clear:

“Social media marketing is the process of creating engagement and promoting your business.”

Social media marketing is all about connecting with your respected audience or customers and helping them to understand your brand in a better way. It is incredibly beneficial to your business growth.

Social media channels have rapidly become an indivisible part of business development strategies. You can not overlook the impact of “social media” when it comes to building meaningful connections with consumers.

Your social media marketing efforts will not produce any results if your story isn’t worth sharing.

Why Is Social Media Marketing Important Today?

Social media is a perfect place for brands looking to gain insights into their audience’s interests and tastes. Smart companies will continue to invest in social media to achieve the best business growth.

Whether you want to launch a new fresh product or a business, social media is the perfect launchpad or place to create a fizzing around your initiatives. As we move further into the future of e-commerce, it’s clear that social media marketing isn’t just an option.

Social media marketing is all about meeting your target audience and customers.

Social media marketing is probably the most cost-efficient and diverse way of promoting a business.

You do not cost anything to create a profile on most social networking sites. In case you want to run a paid campaign to boost your content, the cost is relatively low as compared to other advertising platforms like Google Ads.
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Most popular social media platforms

Users: 2.1 billion daily active users worldwide
Industry impact: B2C
Best for: Brand awareness; advertising

It offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of a massive audience. Facebook is the largest social media platform and the most established. Since it is launch in 2004, it has become a valuable tool for B2C businesses, offering advanced advertising tools as well as organic opportunities.

Users: 1.2 billion monthly active users
Industry impact: B2C
Best for: High-quality images and videos; advertising

Although Instagram launched only 12 years ago, the platform has taken the world by storm. Today, users can discover brands, browse their products and/or service, and complete a purchase without ever leaving the app – making Instagram a hard platform to beat.

Users: 211 million daily active users worldwide
Industry impact: B2B and B2C
Best for: Public relations; customer service; community building

No doubt, this is a platform you should be using to market your business.
Users: 774 million active users worldwide
Industry impact: B2B
Best for: B2B relationships, business development, and social selling

LinkedIn is Facebook’s professional cousin. It’s perhaps the only platform where its audience is clearly defined: Working professionals looking to network and seek out new opportunities. That makes it the ideal platform for B2B companies looking to identify key decision-makers and build an industry-specific community.

Users: Over 315 million daily active users worldwide
Industry impact: B2C and B2B
Best for: Brand awareness; long-form entertainment, and how-to videos

YouTube marketing is a strategy that involves creating videos and uploading them on YouTube to promote a brand or a product and gain more exposure. It helps companies boost traffic, increase their customer base, and reach new audiences.
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